Data from a national study by Ruf Strategic Solutions reveals a new Green Consumer Index (GCI). Click here to read more.
Decades of expertise at your service
Ruf Strategic Solutions delivers a full suite of marketing and business intelligence solutions designed to help organizations acquire new customers and build profitable relationships with existing customers.
Founded by Jacob F. Ruf in 1976, Ruf Strategic Solutions has been helping organizations maximize the return on their marketing investment through superior customer intelligence. Jacob Ruf’s four sons now operate Ruf Strategic Solutions. Carrying on their father’s midwestern values of honesty, hard work and integrity, the brothers are guiding Ruf Strategic Solutions as an industry leader with iCRM, an intelligence based system of Customer Relationship Management.
A History of Innovation
The company’s rich history includes development of:
• The first ZIP Code model, in partnership with Martin Baier
• The first commercially available relational database
• The first truly household-level consumer clustering system
• The first business clustering system using proprietary “corporate lifestyles”
Ruf’s unique ability to integrate vast arrays of data, technology tools and over 32 years of expertise empowers organizations with truly actionable and measurable intelligence. With our leading-edge background and our extensive list of data and technology partners, we offer our clients the latest and greatest marketing tools available today.
