"Quad-Cities Prime Tourism Target Market" Quad-Cities Online
"Buried by Data and Strapped for Cash" Marketing News
"In the Right Market" Target Marketing Magazine
"The Sagebrush Solution" Direct Magazine
"Ruf Strategic Solutions to handle Georgia Dream Pass" DMNews
"Target Tourism: Marketer helps cities find visitors with money. " KC Business Magazine
"Ruf Strategic Solutions empowers Scottsdale CVB with Destination Data" FinanceVisor
"The straight story" CRMchump
"Firm digs for gold in marketing data" Kansas City Star
"CRM from Ruf Strategic Solutions" TMCnet
"Why Scottsdale?" Direct Magazine
"Scottsdale expects better ROI with Visitor Analysis" DM News
"Rising Sons: The Ruf brothers take their father's database marketing to the next generation" Kansas City Business Journal
"Company eyes consumers for the retail industry" The Olathe News
"Delta Queen's Database Gains Steam" DM News
“Analytical CRM, Using Timeshare Household Models to Increase Marketing Returns” Developments Magazine
“Strategic Planning for the Tourism Industry” Journal of Travel and Tourism Marketing
“British Tourist Authority Targets U.S. Seniors” DM Review
"Mining for Customer Data” -- ARDA's Co-op Initiative reveals new marketing insight Developments Magazine
"Staying Current with ASPs" -- benefits that go across the board to business owners DM News
"Grasping the Logical Applications of Technology" -- staying current means using technology INGRAM's
"Find B-to-B Prospects With Cluster Analysis" -- hidden predictors of future purchasing DM News
"Determining Who Will Buy What, When" -- recent advances have given marketers new tools DM News
"A High Tech Prospecting Tool that Timeshare Marketers Can Use to Strike it Rich" Vacation Industry
"Drowning in Data" -- marketers are thirsting for knowledge about their customers Target Marketing
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