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Insights to guide you to true marketing intelligence |
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We have been preaching the gospel of database marketing since 1976. Being a leader that elicits change within organizations has required us to be educators on the benefits of target marketing. We have converted numerous non-believers into advocates. |
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Hopefully you can glean some insights by reviewing the following newsletters from the "Pioneers of Database Marketing." To subscribe to our free, quarterly newsletter, email us at solutions@ruf.com.
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| Vol. 14 #1 2008 "Consumers Don't Use Only One Form of Media - Neither Should You", "Email Best Practices", "Kansas Agencies Work Together to Enhance Their Marketing Capabilities", "What's New " and more... |
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| Vol. 13 #3 2007 "The Right Timing can Make or Break Your Campaign", "Dramatic Increases in Email Open & Click-Through Rates", "Driving Tourism through Performance-based Marketing", "What's New " and more... |
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| Vol. 13 #2 2007 "Closing the Gap: Full-Circle Marketing", "Searching for Leads that Perform", "Meet the Ruf Team" and more... |
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| Vol. 13 #1 2007 "Martin Baier - Pushing the Envelope", "Do You Know Who is Visiting Your Destination?", "In Memory of Bob Stone, 1919 - 2007" and more... |
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Vol. 12 #3 2006 "Celebrating 30 wonderful years in business." |
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| Vol. 12 #2 2006 "Understanding your organization's total sales potential is paramount in whether your company utilizes an inside sales staff, external agents or a combination of the two."; "Understanding your customers is within your reach." and more... |
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Vol. 12 #1 2006 "With nearly 150 million people across the U.S. using email virtually every day, it's no wonder that email marketing is growing at an explosive rate"; "Just as technology has created problems for marketers, it also provides the solutions. Database technology combined with CRM analytics empowers marketers with the must-have answers they seek" and more... |
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| Vol. 11 #2 2005 "Ambassador Tours - Celebrating 50 Years with a Win-Win"; "Travel Marketers Can Gain Actionable Marketing Intelligence Through the Right CRM Solution"; "New Partnership Increases the Value of Ruf's Lists" and more... |
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Vol. 11 #1 2005 "Predictive Analytics Can Empower Travel Marketers"; "Segment Your Business Customers to Build Relationships and Discover Market Potential"; "Household-Level Segmentation is Smarter Than Ever" and more... |
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Newsletter Archives |
| Vol. 10 #2 2002 "Developing a Data Warehouse: Insource or Outsource?"; "...CRM Enhanced through New Solution" and more... |
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Vol. 10 #1 2002 "Meeting Business Challenges with Fewer People"; "...the Customer Knowledge You Need" and more... |
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Vol. 9 #3 2001 "Full Circle Marketing..."; "...Proven Online Testing Methods" and more... |
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Vol. 9 #2 2001 "...Motivations and Habits of Customers"; "What IS a Loyalty Program" and more... |
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Vol. 9 #1 2001 "S.T.O.P. Before You Buy!"; "Budgeting for Profits" and more... |
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To view the newsletters you must have Adobe Acrobat Reader. |
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