In addition to list acquisition services, Ruf Strategic Solutions also offers enhancement solutions for your database to maximize the usefulness of your data. Data enhancement augments your list or database with nationally compiled and proprietary data. This enhancement is critical to magnifying the descriptive and predictive power of customer profiling and segmentation. Through Ruf's strategic partnerships, we offer the most comprehensive and accurate data enhancements available in the market today.
Data Appends
Make your database work for you! We can append information to your data such as:
• Business Demographics – Contact Name, SIC Code, Sales Volume, Employee Size
• Econometric footprints
• Mailing address
• E-mail address
• Phone number
• Fax number
• Cluster Score
We can append Cluster Scores to help further segment your customer database by their business lifestyles and likelihood to purchase your products or services. Append a cluster code, quintile code or other ranking variable to your customer database. This aids in understanding and targeting the unique segments of your client base.
Modeling Fuel
If you perform internal analysis and are like most direct response marketers, you have thousands of customer data points. Turning this data into actionable intelligence is the challenge. What really makes Modeling Fuel powerful is the ability to aggregate volumes of data into one predictive score. This score is appended to your house file so you can maximize the lift of your future campaigns.
We can augment your data with a set of dynamic variables created for use in predictive modeling such as:
• Business lifestyles
• Business interdependencies
• Economic environment and financial data
• Credit data
Increase your ability to analyze your data for trends, purchasing patterns, cross-selling opportunities, revenue potential and other activities. Modeling Fuel can supercharge your efforts for record-breaking performance.
