Dig Deeper

Each day more than 12 million companies purchase products and services from other organizations. The trouble is determining which businesses could be buying from you.

With the power of our business-to-business analysis and modeling tools, you will be able to dig deeper than traditional segmentation methods that use Standard Industrial Classification (SIC) codes, annual revenues and number of employees to actually distinguish between customers. Use this actionable intelligence combined with Ruf’s Business Lists to market to organizations with a genuine interest in your product or service.

Your customer information can be enhanced with over three thousand proprietary variables including:

The enhanced data is used to develop a descriptive profile and predictive model that will describe, classify and rank your customers. If you perform your own internal modeling, see how Ruf’s Modeling Fuel can supercharge your efforts for record-breaking performance.

Target your messages to the best businesses for your offers.

Maximize results