Targeted lists can provide significant lift to your marketing response rates. Ruf’s Smart Targets and Smart TargetsPlus lists include nearly 2,000 lifestyle and brand preference selections for over 110 million households. Using demographic and psychographic data, Smart Targets quickly and inexpensively identify superior candidates for your message.
Smart Targets allows you to select households with a high likelihood to exhibit your desired behaviors. Choose prospects based on a combination of lifestyles such as media preferences, credit card usage, auto ownership, hobbies, travel styles, shopping tendencies and more.
Use Smart Targets to select by product category and Smart TargetsPlus to select by specific product or brand preference. Choose Smart TargetsPlus when you want to highly refine your targeting.
Smart Targets
Apparel
• Men’s
• Women’s
Automotive
• Domestic
• Economy
• Foreign
• Luxury
Financial
• Bank cards
• Investments
• Loans
Food and Beverage
• Beers
• Wines
• Restaurant dining
House and Home
• Household appliances
• Home improvement
• Pets
Sports and Leisure
• Travel
• Sports
• Magazines
Smart TargetsPlus
Automotive
• Domestic Auto
• Own a Buick
• Own a Chevrolet
• Own a Chrysler
• Own domestic car bought new
Economy Auto
• Own any car bought used
• Own any compact domestic car
• Own any sub-compact domestic car
• Own any 3-door/hatchback bought new
Foreign Auto
• Own European car
• Own foreign car bought new
• Own Japanese car
• Own a Toyota
Luxury Auto
• Own a Cadillac
• Own any car bought new
• Own convertible bought new
• Own a diesel car bought new
Magnify your targeting power. Combine Smart Targets and Smart TargetsPlus with Ruf’s extensive selection of demographic variables to customize the audience to your specifications.
