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Custom solutions for your individual needs

 

Organizations have grown more specialized in their unique needs and objectives. Packaged software applications can make you feel like you are hammering a square peg in a round hole. Ruf Strategic Solutions understands that your organization is like a snowflake with unique characteristics. We can help you use your strengths and capabilities as a competitive advantage.

Ruf Strategic Solutions has been a pioneer in database marketing and business intelligence since our inception in 1976. Our superior analytics have helped a myriad of Fortune 500 companies transform their data into marketing intelligence. We revolutionized marketing with the first ZIP Code model, the first commercially available relational database, the first truly household-level consumer clustering system and the first business clustering system using proprietary “corporate lifestyles.”
 

Ruf is uniquely positioned to provide you with custom solutions for your individual needs. We have developed custom tools for many companies to optimize their complicated marketing programs. Whether it is building an integrated marketing database from scratch, transforming legacy marketing systems into robust marketing powerhouses or creating custom predictive models, Ruf has the tools, technology and expertise to maximize your performance.

 

Ruf Strategic Solutions helps you create the arsenal you need to make operational, tactical and strategic marketing decisions for your company.


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