In order for NAVIGATOR or any marketing campaign to work at its best, the data must be clean, accurate and complete. To that end, Ruf provides a number of data services, including:
DATA ENHANCEMENT
Through our strategic partnerships, we offer the most comprehensive and accurate data enhancements available in the market today.
Enhancements - Make your database work for you! We can append demographic and psychographic information to your data such as:
• Age, Income, Homeownership, Presence of Children
• Attitudinal and behavioral information
• Phone number
• Mailing address
• E-mail address
Analytic Appends – Maximize the value and intelligence of your database. Ruf Analytics aggregates your massive amount of consumer data into one predictive score and appends it to your database to:
• Effectively target desirable customers.
• Increase your ability to analyze your data for trends, purchasing
patterns, cross-selling opportunities, revenue potential and other activities.
• Increase your ability to your data for trends, purchasing patterns,
cross-selling opportunities, revenue potential and other activities.
• Optimize campaign performance and relevance.
DATA HYGIENE
• List cleansing - Standardizing name and address from a mailing
list and, in many instances, correcting or removing an invalid record.
• National Change of Address (NCOA) – Identifies businesses and
consumers who have filed a change of address form with the United
States Postal Service in the last four years.
• Address Standardization – Appending ZIP+4 and standardizing
addresses in your database to increase deliverability.
• Merge/Purge Records - Combining multiple databases and
removing duplicate records to produce an integrated, clean database.
• Do Not Call (DNC) – Ensure your marketing efforts comply with the
Federal Trade Commission’s National Do Not Call Registry.
• Householding – A process in which we take all individuals with the
same address and place into one unique household for mailing efficiencies.
ALERTS
• Automatic Alerts - Generates alerts to potential technical or data problems from
your customer touch points. Monitors basic system operations 24/7 and can be
customized to include monitoring of special conditions from your website, call
center or fulfillment house.
Working with reliable data is just as important as what you do with it. With a cleaner, more powerful database your campaigns will be a lean, mean, profit-making machine!
