In addition to list acquisition services, Ruf Strategic Solutions also offers enhancement solutions for your database to maximize the usefulness of your data. Data enhancement augments your list or database with nationally compiled and proprietary data. This enhancement is critical to magnifying the descriptive and predictive power of consumer customer profiling and segmentation. Through Ruf's strategic partnerships, we offer the most comprehensive and accurate data enhancements available in the market today.
Consumer Appends
Make your database work for you! We can append information to your data such as:
• Demographic information - Age, Income, Homeownership, Presence of Children
• Attitudinal and behavioral information
• Phone number
• Mailing address
• E-mail address
• Cluster Score
We can append Cluster Scores to help further segment your customer database by their lifestyles, attitudes and likelihood to purchase your products or services. Append a cluster code, quintile code or other ranking variable to your customer database at the household or neighborhood level. This aids in understanding and targeting the unique segments of your client base.
Modeling Fuel
If you perform internal analysis and are like most direct response marketers, you have thousands of consumer data points. Turning this data into actionable intelligence is the challenge. What really makes Modeling Fuel powerful is the ability to aggregate volumes of data into one predictive score. This score is appended to your house file so you can maximize the lift of your future campaigns.
We can augment your data with a set of dynamic variables created for use in consumer predictive modeling such as:
• Demographics
• Lifestyles
• Attitudes
• Media preferences
• Purchasing behaviors
Increase your ability to analyze your data for trends, purchasing patterns, cross-selling opportunities, revenue potential and other activities. Modeling Fuel can supercharge your efforts for record-breaking performance.
