To get the most from your data, you need to know it is accurate. Clean, dependable data ensures you don’t waste time and money reaching your prospects and customers. Keep your printing, mailing and calling costs minimized while maximizing your deliverability and effectiveness.
List Services offered by Ruf Strategic Solutions
Address Standardization – Append Zip+4 and standardize addresses in your database to increase deliverability.
Coding Accuracy Support System (CASS) – Certification for improved deliverability and reduced postal rates.
Data Parsing - Transforms data into a structure that is suitable for easier processing.
Deceased Processing – Purge records of deceased consumers to avoid negative consumer perception and non-response.
De-Dup – Removes duplicate records from a single database.
Do Not Call (DNC) – Ensure your marketing efforts comply with the Federal Trade Commission’s National Do Not Call Registry.
DSF Processing – Validate addresses against national postal records to determine accuracy and ensure deliverability with this advanced CASS process.
Geo-Coding – Latitude and longitude coordinates help pinpoint your targeting and prospecting. Delivery Point Validation (DPV™) to verify the existence of a particular address, improve deliverability and reduce mailing waste.
Householding – A process in which we take all individuals with the same address and place into one unique household for mailing efficiencies.
List cleansing – Standardize name and address from a mailing list and corrects or removes records due to inaccuracy.
Merge/Purge Records – Combine multiple databases and remove duplicate records to produce a single, unduplicated database or file.
National Change of Address (NCOA) – Identifies businesses and consumers who have filed a change of address form with the United States Postal Service in the last four years.
