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Making your job easier |
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Nothing can give your CRM a lift like marketing automation. In the past, CRM was primarily about lead generation and contact management. These are still critically important, but nothing delivers long-term ROI like customer retention. |
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With the customer intelligence captured in NAVIGATOR, you can launch automated marketing campaigns that target the right customer, with the right offer, at the right time – all with an eye toward improving lifetime customer value and retention. |
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This technology gives you point-and-click access that ensures your organization can: |
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• Integrate all customer touch points and channels (such as retail, direct mail, email, internet, call
center and catalog) to gain a consistent and accurate database. |
• Easily setup campaigns and select targets based on a variety of criteria, including
geographics, customer profiles, previous purchases and current offer. |
| • View key performance indicators critical to your success. |
| • Compare results from different periods or campaigns in order to gauge business trends. |
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Whether your marketing efforts are focused on one channel or multiple channels, the flexibility and dynamic nature of NAVIGATOR will allow you to realize the benefits of marketing automation quickly and cost-effectively. |
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Marketing automation through NAVIGATOR enables you to effectively manage every stage of your marketing process – from setting strategy to measuring results – in an integrated, easy-to-use solution. |
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ROI at its best |
