Data from a national study by Ruf Strategic Solutions, a marketing research company, reveals a new Green Consumer Index (GCI). With environmental purchases increasing, the study identifies U.S. households with high environmental concern who currently practice sustainable consumerism. The highest concentration of environmentally conscious households were found in the Southwest.
About GCI Study: The Green Consumer Index (GCI), produced by Ruf Strategic Solutions, is a score that ranks U.S. consumers by their “green” attitudes and behaviors. The score is used to rank more than 100 million consumers in the U.S. and defines green consumers by their demographics, geographics, psychographics, lifestyle characteristics, buying behaviors and media preferences.
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